Elixirs of Love
BEVERAGE BRAND
Elixirs of Love
BEVERAGE BRAND
Elixirs of Love
BEVERAGE BRAND
Client
Design III Project
Deliverables
Bottle Packaging
Box Packaging
Tools
Photoshop
Illustrator
Disciplines
Brand Identity
Packaging Design
INTRO
Elixirs of Love is a beer beverage line inspired by the different ways to experience love in Ancient Greek mythology. The collection explores four emotional dimensions of love through the concepts of body, mind, soul and fate, with each drink representing a different expression of desire and connection: Eros, Ludus, Mania, and Philautia. Rather than treating love as one feeling, the line personifies its different sides from playful attraction and obsessive desire to self-love and deep romantic connection. Each drink was given its own identity, personality, and message while remaining part of one cohesive visual system.
INTRO
Elixirs of Love is a beer beverage line inspired by the different ways to experience love in Ancient Greek mythology. The collection explores four emotional dimensions of love through the concepts of body, mind, soul and fate, with each drink representing a different expression of desire and connection: Eros, Ludus, Mania, and Philautia. Rather than treating love as one feeling, the line personifies its different sides from playful attraction and obsessive desire to self-love and deep romantic connection. Each drink was given its own identity, personality, and message while remaining part of one cohesive visual system.
Client
Design II Project
Client
Design III Project
Deliverables
Bottle Packaging
Box Packaging
Deliverables
Bottle Packaging
Box Packaging
Tools
Photoshop
Illustrator
Tools
Photoshop
Illustrator
Disciplines
Brand Identity
Packaging
Disciplines
Brand Identity
Packaging
THE DESIGN SYSTEM
Each label uses typography as the primary storytelling device. Rather than relying on literal imagery, the type compositions visually embody the emotional character of each drink. While each label has its own personality, the collection stays connected through a consistent typographic approach, composition, and overall visual language.
THE DESIGN SYSTEM
Each label uses typography as the primary storytelling device. Rather than relying on literal imagery, the type compositions visually embody the emotional character of each drink. While each label has its own personality, the collection stays connected through a consistent typographic approach, composition, and overall visual language.
Philautia: The typography becomes grounded and supportive, representing the stability and confidence that comes from self-love.
Philautia: The typography becomes grounded and supportive, representing the stability and confidence that comes from self-love.
Eros: The typography communicates intimacy and focus, reflecting passionate romantic desire and the pull toward another person.
Eros: The typography communicates intimacy and focus, reflecting passionate romantic desire and the pull toward another person.
Ludus: The typography is playful and energetic, reflecting the teasing nature of flirtation.
Ludus: The typography is playful and energetic, reflecting the teasing nature of flirtation.
Mania: The typography becomes more chaotic and visually tense, representing obsession, anxiety, jealousy, and blurred emotional boundaries.
Mania: The typography becomes more chaotic and visually tense, representing obsession, anxiety, jealousy, and blurred emotional boundaries.
Let's work together &
make something beautiful!
Let's work together &
make something beautiful!
Let's work together &
make something beautiful!